The beauty & cosmetic industry is well known to have a complicated history with natural and ethical standards. Australia is no exception.

As years roll on, science and cosmetics grow closer together; we can see a wave of positive change for this multibillion dollar industry.

Australian consumers began to voice their concerns with the ethical standards of the products they were being sold every day. Plus the core ingredients of what they were applying day in, day out. The history of Australian Consumer Law and the establishment of the ACCC in 1995 is testament alone to the growing consciousness surrounding the standards of what every day Australians were using for their beauty and health.

What this has led towards is a healthy and growing market in Ethical Beauty and Australians now have access to a plethora of health and beauty brands that are stamped with words such as ‘Vegan’ ‘Cruelty Free’ ‘Organic’ and ‘Eco’. However, while this is wonderful progress, just like the ‘fat free’ fad of the 1990’s and 2000’s, there are pitfalls we need to be conscious of.

Is the brand truly cruelty free?

While our government has banned a reliance on the data procured from animal testing (hence removing incentive to use this method of testing), it still isn’t technically an illegal method. Moreover, there isn’t a need for international consistency for a brands status of ‘Cruelty Free’. In some countries, most evident in China, animal testing is required  for sale in their market. Meaning a wide range of European/American beauty brands selling in the physical Chinese Market allow their products to be tested on animals. These brands might include some of your favourites, such as MAC, Garnier, Olay, Estee Lauder and unfortunately many more.

Are you a consumer that wants to confidently use 100% cruelty free products? Unfortunately, you’ll have to research if the brand is physically selling in these markets.

What are Australia’s standards of ‘Organic’?

The term ‘organic’ is actually a more contested label than you might think. With definitions being different across countries and industries, and completely self-regulated, clever marketers can bend rules and language to legally put the word ‘organic’ in front of most products. This is why it’s important to understand the difference and especially in Australian terms.

“Any manufacturer can put ‘natural and organic’ on their product labels. It might mean that some or part of a product is organic or natural but there’s no guarantee that the whole product is organic as the label says.”

Dr Sarah Lantz

Products labelled with ‘Certified Organic’ are what you are looking for because this means that a Government Approved 3rd Party have assessed and approved the true organic nature of a product from initial cultivation of ingredients to the final packaging. Body’s such as The ACO are responsible for testing and observing the status of any ‘certified organic’ products in Australia.

Where does this lead us?

Because the explosion of buzz words around the Ethical Beauty Industry has resulted in a bit of a free-for-all situation, lots of Australian brands are taking lead in maintaining truly ethical products. They are setting the standard for consumers to expect from their everyday beauty essentials. Soule Beauty is proud to create a space to promote these Aussie heroes.

  • Rohr Remedy – Rohr Remedy combines ancient and new knowledge of Australian Bush Medicines to create versatile and luxurious beauty products.
  • Kester Black – Bold on two things: Colour and Ethics. Kester Black’s popularity is easy to understand when you see their exceptional range of colours alone. The bonus of a top to bottom ethically driven, vegan beauty business is almost a side note.
  • Ere Perez – Ere Perez doesn’t believe that industry standard make-up quality means skipping out on all-natural ingredients and ethical standards. With a stunning quality of foundations, mascaras and powders, this brand gives you everything with no compromises.
  • Luk – Harnessing the goodness of food science to shape this brand of beauty products, Luk makes you ‘delicious from the inside out’.
  • Eye of Horus – Eye of Horus is designed to ‘Awaken the Goddess Within’. Inspired by ancient, natural ingredients, this range of eye makeup essentials gives you all of the glamour with zero of the nasties.
  • Kind-ly – With growing awareness of the metals and chemical nasties present in many mainstream deodorants, Kind-ly creates 100% Vegan and Cruelty-Free natural deodorants that actually work.

All in all…

The future of the Ethical Beauty Industry is looking bright and with many Australians leading by example. Just remember to do your research and find sources for your favourite beauty essentials that you trust. Because we care, Soule Beauty has done this research for you and hand-picked brands that we know truly embody the idea of cruelty-free beauty.